Advertisement Disclaimer Framework
This page sets out the advertisement disclaimer framework applicable to all advertisements, public communications, digital creatives, and promotional material issued by or on behalf of Shrimoney. This framework is formulated in accordance with the SEBI (Investment Advisers) Regulations, 2013, the SEBI Advertisement Code for Investment Advisers and Research Analysts (Circular No. SEBI/HO/MIRSD/MIRSD-PoD-2/P/CIR/2023/51 dated April 5, 2023), and the BSE Code of Advertisement for Investment Advisers.
Scope of Advertisement
Under SEBI directives, "Advertisement" includes all forms of communication issued by or on behalf of, or in relation to, the entity that may influence the investment decisions of any investor or prospective investor. This includes internal communications to registered clients that may influence investment decisions.
- Print & Outdoor Media: Pamphlets, circulars, brochures, notices, research commentary, signboards, hoardings, or publication displays.
- Electronic & Digital Media: Electronic mail, text messaging (SMS), instant messaging platforms, social media platforms, websites, and internet portals.
- Audio-Visual Communications: Television, radio, podcasts, recorded videos, web-series, or webinars.
- Partner & Influencer Outreach: Any communication issued by Authorised Persons, Business Partners, Channel Partners, or paid Influencers/Bloggers on behalf of the entity.
Mandatory Information in Every Advertisement
3.1 Entity Identification
Every advertisement issued shall conspicuously display:
- Name of the entity: Shrimoney;
- Complete registered office address: Level 4, Bandra Kurla Complex (BKC), Mumbai, Maharashtra 400051, India;
- Official registration / identification details;
- Official brand logo / trade name of Shrimoney;
- Corporate Identity Number (CIN), where applicable.
"Investment in securities market are subject to market risks. Read all the related documents carefully before investing."
⚠️ Strict Prohibition: No addition or deletion of words shall be made to or from this standard warning across any publication or medium.
"Registration granted by SEBI, enlistment on BSE and certification from National Institute of Securities Markets (NISM) in no way guarantee performance of the intermediary or provide any assurance of returns to investors."
This statutory disclaimer must accompany all promotional materials, correspondences, and creative content distributed to existing or prospective clients.
Prohibited Content in Advertisements
Strictly BarredIn compliance with SEBI's Advertisement Code and enforcement rulings, the following elements are strictly prohibited from appearing in any communication or creative:
- Statements which, directly or by implication or omission, may mislead the investor;
- Statements likely to disguise the significance of any risk factor;
- Statements designed to exploit the lack of market experience of retail investors;
- Extensive use of complex technical or legal terminology designed to distract investors;
- Referring to any report, service, or call as "free" unless it is genuine and completely without obligation.
- Any promise or guarantee of assured, target, or risk-free returns;
- Claims of percentage accuracy (e.g., claiming "85% to 95% accuracy" as penalised in SEBI enforcement orders);
- Giving any impression that investments or recommendations are immune from market volatility.
- Superlative terms such as "BEST", "No. 1", "Top Adviser", "Leading", or "One of the best amongst market leaders";
- Statements discrediting other intermediaries or making unfair comparative advantage claims;
- Imitation of advertisements published by other registered intermediaries.
- Reference to past performance of the intermediary;
- Recommending or promoting specific securities, scripts, or derivatives contracts in promotional outreach.
Celebrities shall not form part of advertisements, including in cartoons or memes. "Celebrity" includes individuals in top 50 celebrity indices, mainstream actors, national-level sports persons, TV anchors/hosts, and social media influencers with more than 10 lakh followers per handle.
Media-Specific Disclaimer Requirements
Select a media format below to review exact technical presentation mandates under the SEBI Code:
The standard warning must be displayed in a legible font with a minimum font size of 10 points. The full statutory disclaimer must be distinctly visible and printed in the exact prescribed wording without truncation.
Prior Approval Requirement (BSE Ltd.)
All advertisements must be submitted to BSE Ltd. for prior approval before public release. Prior approval is mandatory for any communication aimed at client solicitation or making any service claim. Furthermore, any advertisement issued by Channel Partners, Business Partners, or paid Influencers on behalf of the entity requires prior BSE clearance.
Regulatory Enforcement Precedents
SEBI Case RecordsSEBI strictly penalises non-compliance with the Advertisement Code to protect investor interests:
| Entity | Violation | Regulatory Penalty |
|---|---|---|
| Basant Maheshwari Wealth Advisers | Exaggerated YouTube captions and marketing outreach | ₹4 lakh financial penalty |
| Sai Proficient Research | Advertised 85%–95% accuracy claims and "sure profits" | 1-year registration suspension |
| Sameer Pande (Niftypro) | Misleading stock recommendations and performance promotion | ₹2 lakh financial penalty |
Advertisement Compliance Helpdesk
For any queries or reporting regarding our advertisement disclaimers, please contact:
Entity: Shrimoney
Email: support@srimoney.in
Phone: +91 91525 79187
Grievance Officer: Grievance Officer / Customer Support Head (grievance@srimoney.in)
Related Governing Documents: