This page describes the research and advisory processes followed at Shrimoney, a SEBI-registered Investment Adviser. The descriptions explain our analytical steps, information sources, and evaluation methodologies. They do not constitute a promise, guarantee, or assurance of any outcome.
Mandatory Regulatory Disclosures
Standard Warning: Investment in securities market are subject to market risks. Read all the related documents carefully before investing.
Standard Disclaimer: Registration granted by SEBI, enlistment on BSE and certification from National Institute of Securities Markets (NISM) in no way guarantee performance of the intermediary or provide any assurance of returns to investors.
1. Introduction — How We Work
Our advisory process follows a structured, disciplined approach. We begin by understanding your financial situation and risk profile through our formal onboarding process. We then analyse companies and markets using the objective methods described below. Based on that rigorous analysis, we form an advisory view and communicate it to you along with the rationale and empirical reasoning behind it.
The four analytical areas described on this page represent the core components of our advisory process. Each maintains its own methodology, timeframe, and data sources. We draw on them in combination to provide a more complete picture of the market and the factors that may affect your portfolio.
2. Equity Research
Long-Term HorizonWhat This Area Covers
Our equity research focuses on studying companies and their underlying businesses to evaluate their long-term prospects. We examine companies with established operating histories, visible earnings, sustainable competitive advantages, and reasonable prospects for capital compounding over a multi-year horizon.
Our Process
We begin by understanding the business itself — what the company produces, how it monetizes its products or services, who its customer base is, and how it is positioned against competitors. We then examine historical financial statements over several years, reviewing revenue trends, operating margins, leverage, cash flow conversion, and earnings quality.
Beyond financial statements, we study the industry ecosystem, regulatory policies, competitive dynamics, and structural market shifts. We also evaluate management competence, historical capital allocation decisions, corporate governance integrity, and minority shareholder treatment.
What We Examine
- Historical financial performance across multiple fiscal years
- Balance sheet strength, debt maturities, and liquidity ratios
- Free cash flow generation and prudent capital reinvestment
- Industry structure, entry barriers, and competitive positioning
- Regulatory and policy framework affecting the sector
- Management track record, capital allocation, and governance
- Valuation metrics relative to earnings power, asset base, and historical peer multiples
What We Provide
We provide a comprehensive written view on the business, outlining the factors that support or challenge that view and the fundamental assumptions underlying it. We systematically revise our view as new material information becomes available — such as quarterly earnings reports, management conference calls, regulatory adjustments, or industry structural developments.
Any view we form reflects our assessment based on available information at a point in time. It is not a prediction or forecast. Companies can and do perform differently from what fundamental analysis suggests due to unanticipated competitive, economic, or regulatory shocks. The market value of any investment can decline as well as increase.
3. Short-Term Trading Ideas
Days to WeeksWhat This Area Covers
Our short-term trading ideas relate to positions evaluated over horizons of several days to a few weeks. We base these views on technical setups, price action dynamics, volume anomalies, and near-term market conditions. The timeframe is shorter than our equity research, and the focus rests on market structure, liquidity, and momentum rather than multi-year business fundamentals.
Our Process
We begin by screening for securities exhibiting specific technical patterns, unusual volume expansion, or proximity to pivotal support and resistance levels. We then evaluate the broader market context — assessing whether broader indices are trending, consolidating, or volatile — because short-term setups behave differently across divergent market regimes.
We define clear risk parameters prior to communicating any view. This involves establishing the invalidation level where the setup no longer holds, identifying the expected price range, and evaluating position sizing relative to client risk tolerance.
What We Examine
- Price patterns and trend structure across intraday, daily, and weekly charts
- Support and resistance levels derived from historical order flow and price action
- Volume participation and delivery percentages accompanying price thrusts
- Broader index trends and sector-specific momentum divergence
- Implied volatility conditions, corporate earnings dates, and event risk
- Pre-defined risk parameters and invalidation cut-off levels
What We Provide
We communicate a structured short-term view along with the underlying technical reasoning, the timeframe under consideration, and the specific invalidation levels. Given the condensed timeframe, these views are actively monitored and updated with higher frequency than our long-term equity research.
Short-term trading involves higher decision frequency, transaction costs, execution slippage, timing risk, and market volatility. A technical setup that appears structurally sound when formed may fail immediately due to sudden market reversals. Trading losses are an inevitable reality of active market participation and must be planned for.
4. Technical Analysis
Analytical MethodologyWhat This Area Covers
We apply technical analysis to study historical price and volume data to understand market participant behaviour, identify trend strength, and locate price zones where supply or demand has clustered. This is an analytical methodology rather than a standalone product — it informs both our short-term trading ideas and the entry timing of longer-term equity positions.
Our Process
We analyse charts across daily, weekly, and monthly intervals to establish primary and intermediate trends. We evaluate geometric chart formations, key moving averages, momentum oscillators, and volume profile distributions.
Technical analysis does not calculate intrinsic company valuation. Instead, it gauges how institutional and retail participants are interacting with supply and demand. We regularly employ technical analysis alongside fundamental research — using fundamentals to select fundamentally sound businesses, and technicals to assess timing and market sentiment.
What We Examine
- Primary and secondary trend directions across multiple timeframes
- Historical support and resistance zones from price consolidation
- Classical chart formations (flags, breakouts, head-and-shoulders)
- Momentum, RSI divergence, and relative strength versus benchmark indices
- Volume expansions and contractions confirming or questioning price movement
- Market breadth metrics (advance-decline ratios) and sector rotation dynamics
What We Provide
We provide chart-based views highlighting structural levels, trend directions, and relevant technical patterns. Because technical inputs fluctuate constantly during market hours, views are continuously reviewed and adjusted as market auction data unfolds.
Technical analysis is a study of historical price and volume data. It cannot predict future price movements with certainty. Price patterns and historical support levels that held in past market cycles may fail completely in future scenarios. Technical views represent one analytical input and must never be relied upon in isolation.
5. Market Insights
Macro & ContextualWhat This Area Covers
Our market insights comprise regular analysis and commentary on macro market conditions, sectoral shifts, institutional flow trends, and market-moving events. This area is informational and contextual in nature, designed to help investors understand the macro environment in which their investments operate.
Our Process
We continuously track benchmark indices (Nifty, Sensex), sector indices, RBI monetary policy releases, Union Budget developments, inflation figures, currency trends, global market linkages, and corporate earnings seasons. We aggregate and interpret this data to provide contextual perspectives on market health.
Market insights are published on regular cadences (daily pre-market, weekly reviews, and monthly macroeconomic digests). These insights are independent of specific stock recommendations and are intended to provide market context rather than buy/sell directions.
What We Cover
- Broad market index trends, valuation percentiles, and market breadth
- Sectoral leadership, rotation trends, and relative strength shifts
- Macroeconomic data releases (GDP, CPI, IIP) and RBI policy rates
- Global market developments (US Federal Reserve, crude oil, dollar index)
- Institutional fund flows (FII and DII participation trends)
- Regulatory amendments and circulars issued by SEBI and stock exchanges
What We Provide
We provide written updates and commentary summarising macroeconomic trends and market context. These communications are purely informational and do not by themselves constitute advice to buy, sell, or hold any security.
Market commentary reflects our interpretation of macro developments at a point in time. Economic developments and geopolitical events frequently unfold differently from initial market expectations. Market insights are non-promissory and do not guarantee market direction.
6. How These Areas Fit Together
The four areas described above are not isolated, standalone silos. In practice, our advisory process draws upon their combined strengths to formulate disciplined investment perspectives:
We use Equity Research to assess fundamental business quality and balance sheet safety, while Technical Analysis helps evaluate favourable entry timing.
Short-Term Trading Ideas are developed through technical patterns while referencing Market Insights to avoid trading counter to broader institutional trends.
Market Insights synthesize bottom-up company earnings with top-down economic data to keep your portfolio contextually aligned.
This integrated approach provides a balanced perspective, but neither these areas individually nor their combination can eliminate the inherent risk and volatility of securities markets.
7. General Disclosures & Regulatory Framework
Nothing described on this page constitutes a promise, guarantee, or assurance of any return, profit, or outcome. All investments in securities markets carry capital risk, including the loss of principal. Views expressed in our advisory services represent professional opinions based on available data and are subject to immediate change.
All investment advice is tailored strictly to the risk profile, investment objectives, and financial capacity of each individual client, determined through our mandatory risk profiling process. Advice suitable for one investor may be completely unsuitable for another.
Fees for our advisory services are detailed in the formal Investment Advisory Agreement and on our Packages page. Shrimoney operates on a fee-only model with zero commissions from product manufacturers or brokers. All fees remain strictly within the regulatory limits specified under the SEBI (Investment Advisers) Regulations, 2013 (maximum ₹1,51,000 p.a. fixed fee or 2.5% of AUA p.a. per family).
If you have any grievance regarding our advisory services, you may contact our Grievance Redressal Officer at grievance@srimoney.in or phone +91 91525 79187. If your complaint is not resolved within the prescribed timeframe, you may escalate the matter to SEBI via the SCORES portal at scores.sebi.gov.in or utilize the SmartODR portal at smartodr.in.
Regulatory Warnings & Disclaimers (Mandatory)
Standard Warning: Investment in securities market are subject to market risks. Read all the related documents carefully before investing.
Standard Disclaimer: Registration granted by SEBI, enlistment on BSE and certification from National Institute of Securities Markets (NISM) in no way guarantee performance of the intermediary or provide any assurance of returns to investors.
Related Governing Documents: